If you don’t cannibalize yourself, someone else will.

If you don’t cannibalize yourself, someone else will.

iPhone cannibalized iPod iPad cannibalized mac laptops. Tesla Model 3 cannibalized Model S.

Don’t protect your products. Protect your customer experience. Customers are divinely discontent. Keep improving your customer experience.

This is not just true for your products. It's true for your career.

Predict the future and build the muscles needed to win in the future you predicted.

Pick a future you are excited about, so that your work feels like play.

It's OK even if you are wrong in your prediction sometimes, the muscle you build will anyway stay with you.

 Quote Credits: If you don’t cannibalize yourself, someone else will.- Steve Jobs. Customers are divinely discontent. -Jeff Bezos.